Format
Online
Level
Beginner
to Advanced
Length
3+ hrs
Activities
27
Downloads
6
Joy Gendusa is the Founder and CEO of PostcardMania, a $60M business with nearly 300 staff members. But that very same business wasn’t always such a powerhouse. It began in 1998 in a small cottage with an idea from Joy and a small handful of hard-working people.
Thanks to Joy’s entrepreneurial savvy and marketing mastery—the same tools she will teach you in this course—she was able to build that “small idea” into a not-so-small marketing empire.
Through hands-on, practical exercises, Joy will share with you her secrets to success and teach you how to implement into your business everything that she’s used to build up her own.
PostcardMania's Executive Team
PostcardMania in 2021
Joy in her new office
Over 300 strong - and growing every day!
Opening our new office
Our third office
Joy and her team in the early days
Our second office
Joy Gendusa at her first trade show
PostcardMania: 1998
Course Curriculum
Lessons 1-3
Start by exploring the basics of marketing terminology and beginning to develop your marketing strategy. We’ll help you create a marketing budget that will set you up for business growth, and then we’ll show you the differences between responses and returns on your investment.
Lessons 4-6
Here we start digging deeper into marketing, showing you how to track your marketing and avoid marketing pitfalls. As we progress, you’ll discover how to improve your own marketing by examining what your competitors are doing—and we’ll walk you through a key tactic you can use to make your business stand apart from the rest.
Stop Losing Money on Marketing - Introduction
In this module, you'll learn how to avoid the #1 marketing pain: investing in marketing that doesn't work. You'll receive an overview of the course, basic marketing definitions, and begin your marketing plan blueprint.
What Should You Spend on Marketing - How to Figure That Out
Wonder how to create a marketing budget that GROWS your business? In this module, learn exactly what critical data points Joy Gendusa has based PostcardMania's growth on for 22 years.
Learn What You Should Spend to Acquire a New Client Based on YOUR Business
In this module, you'll find out the lifetime value of your customer, as well as the importance of response rate vs. return on investment.
How to Track Your Marketing Results
Here you'll learn the #1 reason marketing "fails". You'll learn about the importance of marketing tracking, as well as implement simple tracking methods that will help you further determine your marketing budget.
Find Out What Your Competition Is Doing
Get ready for some practical exercises! Because in this module you'll do a deep dive into how to analyze your competition (local and regional) so you can improve your own marketing.
The Biggest Best Secret in Marketing - Never Market Without Knowing This!!
Get ready to stand out from your competition! In this module you'll learn about unique selling propositions and come up with one that will make you the preferred choice in your industry.
